What To Do When Business Slows Down

Several years ago I attended a presentation by General Norman Schwarzkopf who led all the Allied forces in the Gulf War. He made a very poignant statement on leadership. (BTW, I am not typically an advocate of violence or war as a way of solving problems).

He said that if you ever find yourself placed in charge of a situation you must make decisions.

He remarked that it did not so much matter whether or not the decisions were the right ones, only that you made them!

If you run a business, or a department, or a team, or a sales territory you are a leader. That means you must make decisions and take action, particularly if business is slow.

I have too often seen business leaders go into a holding pattern when things slow down. They put decisions on hold waiting for things to get better. A good deal of the time they should be doing just the opposite.

First-rate leaders and first-rate business people make things happen. They are not afraid to try new things, make some mistakes (they can learn from), seek new markets or contact new prospects. They don't sit around and wait and hope for things to get better.

When put in charge, lead!

"The truth of the matter is that you always know the right thing to do. The hard part is doing it." 

General "Stormin' Norman" Schwarzkopf.